Internet Media – Tips For Improving Your Small Business Website
If you own a small business, chances are you are constantly watching the bottom line. Entrepreneurs and small business owners are often concerned about costs and hesitant to spend money on anything they don’t absolutely need. One strategy that can help improve your business and which doesn’t have to cost much is search engine optimisation or SEO.
Most businesses today have a website and many realise a significant income from the online business. To attract online customers to your business, your website must harness internet media to become visible in the major search engine results. SEO can help your website’s visibility in these results and hopefully get your website to appear in the top ten results.
It’s easy to get started and doesn’t require much technical skill. Start simple by doing some keyword research. You can use the Google Keyword Tool which is free to research what words or phrases are being used by people searching for your products. Choose a keyword that gets a decent amount of monthly searches but that doesn’t have have a lot of competition.
Once you’ve chosen a keyword or phrase, it is time to use it within your website content. Begin with on-page SEO. These are the primary elements used by the search engines to understand what your website is about. Getting this right can significantly boost your site’s ranking.
The title of your pages should include your keyword and be short and punchy. You should also try and include your keyword naturally within the first 100 words of the page content.
Don’t use the keyword too much and ensure your content is relevant to your visitors. Keep the content updated at least once a week so it remains fresh.
Also, ensure each page of your website is linked to other pages on your website. This is internal linking and can also help boost your site’s rankings in the search engine results, and this is the beginning of learning how to utilise Internet Media.